As you might already know, there are 2 different types of campaigns from Nuffnang: Metered (mCPM) Campaigns , which pay according to the number of visitors who see the ads; and Cost-Per-Click (CPC) campaigns, which pay bloggers based on the number of clicks generated on the ads.
It has come to our attention that certain groups have been committing click fraud, which is defined as clicking on CPC advertisements intentionally just to generate earnings for a blog’s owner. Do note that this act is an abuse of our Terms & Conditions under Section 6.
Banner ads are only supposed to be clicked on if the viewer is interested to find out more about the advertising campaign, and not for the intention of earning extra money. Should this situation worsen, the frequency of ad campaigns might be significantly reduced as we’ll only be able to sell ad spaces on blogs with no click fraud record.
Our system is capable of tracking these illegal actions which are documented and if necessary, be used as evidence for any legal purposes. In the past, Nuffnang has suspended and banned various individuals and groups for committing this offence. However, as the number of bloggers who commit this selfish act has been growing in an alarming rate within our community, we’re forced to be more vigilant and will take necessary action to ensure our other members of the community who do not engage in such act to suffer in the long run.
If you are aware of any of your friends or anyone who have been engaging in such acts, we would appreciate it if you could kindly advise them to refrain from doing so, as bloggers who are caught engaging in click fraud activities will be punished severely, either by suspension or termination.
Thank you for your attention.
Blogger Relations Department
Nuffnang Sdn Bhd